Amy Miraflor

Amy Wollmer Miraflor is a brand builder, storyteller, and marketing strategist with 15+ years of experience in high-growth, founder-led environments. As Founder & Head of Brand Strategy at Evy’s Tree, she grew a Sonoma County lifestyle company from a living-room launch into a $20M lifetime-revenue brand with 200K+ loyal customers — all without outside funding. She has directed 600+ product launches, expanded brand reach by 1,400%, and built high performing teams that delivered measurable results in growth and retention. Today, Amy helps teams large and small design and execute full-stack marketing strategies and brand development, managing budgets and creating marketing plans aligned with overall business needs by analyzing financial performance and building strategies that drive