Do Agencies Matter in the Age of AI?
Is it just us, or does it feel like AI is everywhere lately? AI-powered marketing tools are being pitched as the next big thing, promising to streamline content, personalize campaigns, and scale creativity in ways that sound almost too good to be true. With so many options flooding the market, it’s easy to wonder:
Do creative agencies still matter?
Spoiler alert: You need us more than ever.
While it might feel convenient for an agency to have this response, the reality is that there are downsides to using AI as a substitute for creativity and brand building. And this is where we can elevate you to stand out from the generic AI-driven pack.
AI is a tool. We are pros.
You wouldn’t trust a medical student to perform major surgery on you. Why would you trust AI to craft your brand story or deliver campaigns? While AI can help build websites, video, and content, it can also plagiarize from your competitors, bring in biases, limit creativity, and simply not understand the complex nuances that come with your business or industry. Remember that AI sources content from a variety of sources and rearranges it, which can leave your materials feeling a bit off, generic, and worse yet, inaccurate.
Strategy is not built from prompts. Strategy is built by aligning your goals to the solutions your customers need. Automation can’t do this for you. Expertise can.
By working with an agency, you obtain access to multiple creatives at once, ensuring your projects are optimized for success and delivered efficiently. You will obtain original work, created by professionals who understand your unique business propositions, industry landscape, and can deliver materials that stand out in a sea of AI-created content.
AI emulates. We create.
How often have you read a post or viewed an image and instantly knew it was created in AI? While AI can save time, it can also quickly diminish your brand as being basic and inauthentic. Originality matters more than ever, and this is where Sheer Havoc shines. Creativity is our craft, and we practice it daily.
Building a brand takes more than a single prompt. An agency is a business partner who will share in your vision and help you reach your goals, faster.
AI is a people pleaser. We are your partner.
AI is not going to question if your prompt is in the best interest of your business. We will. Not because we’re trying to make things difficult, but because we want to pressure test your reasoning and help you deliver your best work.
Sheer Havoc recognizes the role of an agency must evolve in the AI landscape. As a result, we’ve developed flexible offerings to provide the support you need, from small jobs to the full creative agency experience. Sheer Havoc Flow was created in response to our clients needing a more flexible approach to creative work without sacrificing the quality. Flow allows you to obtain agency support through a simple, fixed monthly membership, that can be paused or canceled at any time.
No matter what option you choose, as your partner, you can always move between Flow and the full Sheer Havoc agency services. Don’t just take our word for it. Be sure to view examples of our work to see what a creative partner can do for you.
So, do agencies still matter?
Do you want to stand out, move fast, and get your message out right? Do you want experts standing behind your creative and narratives? And do you want a partner who values your business and is more than just a prompt creating on your behalf?
If you answered yes to any or all these questions, the answer is clear. Let machines ease up the mindless tasks, and have Sheer Havoc build the experiences your customers will remember.
