Kwame DeRoché

From early on in his award-winning copywriting career, Kwame quickly made a name for himself asa creative who “gets it,” “it” being all the parts of the business that aren’t creative. A rare combination of a logical, strategic left brain and a creative,intuitive right brain, this Brooklyn-born copywriter started his career by earning a dual bachelor’s degree in Advertising (S.I. Newhouse School of Public Communications) and Marketing Management (Martin J. Whitman School of Management) at Syracuse University.

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Today, when he’s not enjoying Yankees baseball or toy photography, Kwame continues to think about every challenge from both POVs, leveraging data, insight, and AI tools to transform marketing strategy into impactful creative. At the core of his work is smart, creative, on-brand copy that connects, whether the voice is humorous and pithy, confident and authoritative, or heartfelt and emotional.